Unprecedented times call for showing unprecedented support for up-and-coming Indian designers.
You’ll forget about high street once you’ve been through this list.
These are unprecedented times. With the country under an extended lockdown amidst the Covid-19 pandemic, it has become imperative for us to rethink our fashion consumption patterns. With the government restricting everything but the procurement of essentials, the days of habitually popping into your favourite high-street store to browse the racks are on hold. And while we continue to visit e-commerce sites, we’ve had to contend with delayed deliveries. If you, like us, are looking to support a cause, why not extend said support to homegrown fashion labels, which in turn will help weavers, tailors, embroiderers and craftspeople sustain a livelihood.
If you’re looking for: Fuss free clothing that’ll feel airy during peak summer and still have you looking put together.
Label: Payal Jain
If you’re looking for: Broderie anglaise on the most cutesy pieces to live out your lockdown days in.
Label: Six 5 Six Street
If you’re looking for: Appropriate garb to wear on the street when you’re allowed to go outside again.
If you’re looking for: Handcrafted accessories to spruce up picnics on your terrace or balconies.
If you’re looking for: Straightforward modern essentials that are consciously made and don’t need much else to stand out.
If you’re looking for: Elevated bags for all your grocery runs, because you want to make the most of the only outings you get.
If you’re looking for: Good quality and sustainably produced workout gear made right here in the homeland.
Label: Sole House
If you’re looking for: Shoes to really put a spring in your step once you’re out and about, and finally wearing shoes again.
Label: Almost Gods
If you’re looking for: Off-kilter clothing to get you excited about being outside again.
If you’re looking for: High shine pieces that you want to invest in for all the ambitious plans you’ve made for the Corona Virus after times.
Label: Ode to Odd
If you’re looking for: Refined and romantic clothing from winners of Grazia Young Fashion Awards in 2019.
Label: Ura Maku
If you’re looking for: Minimalist pieces made from natural dyes and organic fabrics. What better way is there to get back to work in our actual offices.
Label: The Summer House
If you’re looking for: Feel good clothing that’ll pick you up on your dullest days far beyond the quarantine.
If you’re looking for: A holiday? A Tan? Some eco-friendly swimsuits to fill a void?
If you’re looking for: Really good quality Indian denim that’ll last you a lifetime.
If you’re looking for: Sustainably produced luggage that’ll last all the adventures you have planned for post quarantine.
If you’re looking for: Clothing with silhouettes comfy enough to ease the transition into back to work life.
Label: Real State
If you’re looking for: Jewellery made from marble, because you’re feeling inspired by Renaissance statues you’ve seen on the online museum tours.
Label: The Initiative
If you’re looking for: Functional, well-designed, handcrafted products that provide sustainable livelihoods to craftspeople. Try saying no to that.
If you’re looking for: Elevated and thoughtful workwear that goes beyond the plainness of a shirt and trouser
Label: Untitled Co.
If you’re looking for: Seasonless pieces with unbelievable detail that you can take from your workplace to a vacation.
Label: Teatro Dhora
If you’re looking for: Timeless trinkets with an old world edge that you will find yourself wearing everyday
If you’re looking for: Ethically and sustainably produced modern garments made using ancient weaving techniques that ought to put the rest of your wardrobe to shame
Label: Doh Tak Keh
If you’re looking for: Garments made out of entirely upcycled fabric that look better than most new things you bought this year
Label: The Jodi Life
If you’re looking for: whimsically modern block printed pieces that are ready to pick up the slack in your outfit.
If you’re looking for: Celestial pieces that will more than fit your fancy, because you’re done with earthly desires.
If you’re looking for: Epic denim and painterly pieces that will reflect all the artistic abilities you’ve worked on during your time under lockdown.
If you’re looking for: Thoughtful festive wear that’s practical and interchangeable for Western wear for when you’re not in the mood for a lehenga.
If you’re looking for: Statement jewellery that is extra enough for any occasion when we’re all allowed to go outside again
Label: The Olio Stories
If you’re looking for: Minimal jewellery that is distinctly Indian and your mother will want to borrow, as opposed to the other way around.
If you’re looking for: Minimal and artisanal pieces that are thoughtful enough to help you adjust to the new normal of the after times.
If you’re looking for: Pieces that scream summer. You might not be able to take that international vacay, but don’t let that stop you from dressing like you’re on one.
If you’re looking for: Comfy clothing that will make the transition back to work easier. Bonus – Injiri fuses southern indian weaving styles on the floatiest muslin and silk.
If you’re looking for: Ethically made accessories and leather bags from locally sourced materials that will pick up your outfit when you’re feeling your most basic.
Label: Wicker Weaves
If you’re looking for: Bags that will make you feel like your life’s a picnic.
By Surbhi Shukla
For Grazia India