Indian Designers To Support During The Pandemic

Unprecedented times call for showing unprecedented support for up-and-coming Indian designers.

You’ll forget about high street once you’ve been through this list.

These are unprecedented times. With the country under an extended lockdown amidst the Covid-19 pandemic, it has become imperative for us to rethink our fashion consumption patterns. With the government restricting everything but the procurement of essentials, the days of habitually popping into your favourite high-street store to browse the racks are on hold. And while we continue to visit e-commerce sites, we’ve had to contend with delayed deliveries. If you, like us, are looking to support a cause, why not extend said support to homegrown fashion labels, which in turn will help weavers, tailors, embroiderers and craftspeople sustain a livelihood.

Label: Ito

If you’re looking for: Fuss free clothing that’ll feel airy during peak summer and still have you looking put together.
Website: instagram.com/itoindia

Label: Payal Jain

If you’re looking for: Broderie anglaise on the most cutesy pieces to live out your lockdown days in.
Website: http://www.instagram.com/payaljaindesign

Label: Six 5 Six Street

If you’re looking for: Appropriate garb to wear on the street when you’re allowed to go outside again.
Website: six5sixstreet.com

Label: Ziveli

If you’re looking for: Handcrafted accessories to spruce up picnics on your terrace or balconies.
Website: http://www.ziveli.in

Label: Anomaly

If you’re looking for: Straightforward modern essentials that are consciously made and don’t need much else to stand out.
Website: linkin.bio/shopxanomaly

Label: Chindi

If you’re looking for: Elevated bags for all your grocery runs, because you want to make the most of the only outings you get.
Website: chindi.in

Label: Stretchery

If you’re looking for: Good quality and sustainably produced workout gear made right here in the homeland.
Website: stretchery.in

Label: Sole House

If you’re looking for: Shoes to really put a spring in your step once you’re out and about, and finally wearing shoes again.
Website: instagram.com/iheartsolehouse

Label: Almost Gods

If you’re looking for: Off-kilter clothing to get you excited about being outside again.
Website: almostgods.com

Label: Graine

If you’re looking for: High shine pieces that you want to invest in for all the ambitious plans you’ve made for the Corona Virus after times.
Website: instagram.com/graineworld

Label: Ode to Odd

If you’re looking for: Refined and romantic clothing from winners of Grazia Young Fashion Awards in 2019.
Website: instagram.com/ode.to.odd

Label: Ura Maku

If you’re looking for: Minimalist pieces made from natural dyes and organic fabrics. What better way is there to get back to work in our actual offices.
Website: uramaku.com

Label: The Summer House

If you’re looking for: Feel good clothing that’ll pick you up on your dullest days far beyond the quarantine.
Website: thesummerhouse.in

Label: PA.NI

If you’re looking for: A holiday? A Tan? Some eco-friendly swimsuits to fill a void?
Website: pa-ni.in

Label: Korra

If you’re looking for: Really good quality Indian denim that’ll last you a lifetime.
Website: korra.in

Label: Svenklas

If you’re looking for: Sustainably produced luggage that’ll last all the adventures you have planned for post quarantine.
Website: svenklas.com

Label: Aureole

If you’re looking for: Clothing with silhouettes comfy enough to ease the transition into back to work life.
Website: aureole.in

Label: Real State

If you’re looking for: Jewellery made from marble, because you’re feeling inspired by Renaissance statues you’ve seen on the online museum tours.
Website: http://www.instagram.com/realstate_j

Label: The Initiative

If you’re looking for: Functional, well-designed, handcrafted products that provide sustainable livelihoods to craftspeople. Try saying no to that.
Website: theinitiative.in

Label: Core

If you’re looking for: Elevated and thoughtful workwear that goes beyond the plainness of a shirt and trouser
Website: corebyjsi.com

Label: Untitled Co.

If you’re looking for: Seasonless pieces with unbelievable detail that you can take from your workplace to a vacation.

Website: untitleddesignin.co

Label: Teatro Dhora

If you’re looking for: Timeless trinkets with an old world edge that you will find yourself wearing everyday

Website: dhoraindia.in

Label: Oshadi

If you’re looking for: Ethically and sustainably produced modern garments made using ancient weaving techniques that ought to put the rest of your wardrobe to shame

Website: oshadi.in

Label: Doh Tak Keh

If you’re looking for: Garments made out of entirely upcycled fabric that look better than most new things you bought this year

Website: instagram.com/doh_tak_keh

Label: The Jodi Life

If you’re looking for: whimsically modern block printed pieces that are ready to pick up the slack in your outfit.

Website: thejodilife.com

Label: Lune

If you’re looking for: Celestial pieces that will more than fit your fancy, because you’re done with earthly desires.

Website: shoplune.com

Label: Nori

If you’re looking for: Epic denim and painterly pieces that will reflect all the artistic abilities you’ve worked on during your time under lockdown.

Website: instagram.com/noriclothingofficial

Label: Nabo

If you’re looking for: Thoughtful festive wear that’s practical and interchangeable for Western wear for when you’re not in the mood for a lehenga.

Website: instagram.com/nabo_clothing

Label: Amama

If you’re looking for: Statement jewellery that is extra enough for any occasion when we’re all allowed to go outside again

Website: amama.in

Label: The Olio Stories

If you’re looking for: Minimal jewellery that is distinctly Indian and your mother will want to borrow, as opposed to the other way around.

Website: theoliostories.com

Label: Perona

If you’re looking for: Minimal and artisanal pieces that are thoughtful enough to help you adjust to the new normal of the after times.

Website: perona.com

Label: Sui

If you’re looking for: Pieces that scream summer. You might not be able to take that international vacay, but don’t let that stop you from dressing like you’re on one.

Website: wearesui.com

Label: Injiri

If you’re looking for: Comfy clothing that will make the transition back to work easier. Bonus – Injiri fuses southern indian weaving styles on the floatiest muslin and silk.

Website: injiri.co.in

Label: Raff

If you’re looking for: Ethically made accessories and leather bags from locally sourced materials that will pick up your outfit when you’re feeling your most basic.

Website: shopraff.com

Label: Wicker Weaves

If you’re looking for: Bags that will make you feel like your life’s a picnic.

Website: instagram.com/wicker_weaves

By Surbhi Shukla

For Grazia India

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