Plastic Free July


Plastic Free July is a key initiative of the Plastic Free Foundation that allows to work towards a vision of seeing a world free of plastic waste. From humble beginnings in 2011, the award-winning Plastic Free July campaign is the result of years of hard work.

Plastic Free Foundation

The Plastic Free Foundation Ltd is an independent, not-for-profit organisation established in 2017. The mission of the Plastic Free Foundation is guided and informed by these core values:

  • Honesty and integrity
  • Inclusivity of people, ideas, visions and approaches
  • A focus on providing solutions
  • Authenticity and collaboration
  • The belief that small changes add up to a big difference

Plastic free July was started by Rebecca Prince-Ruiz (the founder of the Plastic Free Foundation) and a small team in local government in Western Australia, and is now one of the most influential environmental campaigns in the world. Millions of people across the globe take part every year, with many committing to reducing plastic pollution far beyond the month of July.

There’s no doubt about it – Plastic Free July is changing the planet for good.

In July 2019 alone, an estimated 250 million people across the globe took part in the challenge from 177 countries. A survey revealed that 29% of people surveyed worldwide were aware of the Plastic Free July challenge and almost half of those chose to take part in 2018.

Plastic Free July participants:

  • reduce their household waste and recycling by 23kg per person per year (almost 5%)
  • contribute to a total saving of 825 million kg of plastic waste each year
  • 9 out of 10 people made changes that have become habits/ a way of life

We’re proud of how this impact addresses UN Sustainable Development Goals – 11, 12, 14 and 15 (sustainable cities and communities, responsible production and consumption, life below water, and life on land).

Make an impact; join the challenge today.

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